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Let’s face it, online shopping is the way most people shop. Most people also love to use social media as a way to learn more about smaller brands that aren’t as popular. We like to follow brands on social media that we shop from, connect with, or even newer ones that we may be interested in. As a smaller business, don’t let this scare you. This is your chance to shine!
If you already use social media to market your company, you can do the same by treating social media as another marketplace. A picture is worth a thousand words and your customers shop with their eyes. You can display pictures of your latest products and services to attract new customers to your site. Have fun and be creative! People are looking to see your unique products.
Keep in mind that your customers will typically shop similar to their friends or followers. By promoting your products on social media you are able to tap into the people behind the followers as well. By treating your social media platform as an online store, your customers have faster access to you and your merchandise. Not to mention, your customers can access you faster! You can speak directly towards customers who have service complaints, need updates on their orders, or are curious about your array of products.
Most social media platforms have tools you can use to promote your company within their platform. You can use paid advertising to get to reach a broader customer base too. If your product stands out it could go viral which means big returns on that investment. Try commenting back on your pictures or commenting on other brands that are related to yours.